If you are not getting consistent bookings as a tattoo artist there are probably a few reasons why that are not related to the quality of your work. It's a systemic issue. Below I list solutions according to each one of the 12 reasons I believe you are not fully booked. I hope that you will find some valuable information and actionable steps to building a strong and consistent clientele base.

1. You rely on Instagram (IG) and social media for bookings and announcements

The Issue: Many tattoo artists rely heavily on Instagram and other social media platforms to book appointments, but the reality is that not every follower is a potential client ready to book with you, and Instagram's algorithm only reaches a small fraction of your audience. On average a good performing post will reach about 4% of your followers but you can't guarantee that that 4% is potential clients who are ready to book.

Solution: Build an email list for exclusive access to bookings, travel updates and last minute availability. Direct any new leads to your mailing list to secure a direct line of communication with potential clients, also giving your clients peace of mind they won't miss your booking announcements. Send out newsletters with new pre drawn tattoo designs, client stories and special offers. Have a personal website where clients can view your portfolio, read client testimonials, sign up for your email list and schedule their appointments easily. Use social media to connect with new potential clients in an authentic way, showcase your portfolio and values as an artist by creating a space where potential clients can interact with your content (like behind-the-scenes videos or tattoo aftercare tips) which will build more engagement beyond just posting tattoos.

2. You aren't establishing a trusting relationship with your clients

The Issue: Tattooing is a very personal experience. If you only focus on completing the tattoo without nurturing the relationship between you and your client and if you aren't offering good customer service your client won't want to come back and worse, they will not recommend you. Simply doing a great tattoo isn't enough.

Solution: Clients value a positive experience more than the quality of the work in most cases, so create a safe and memorable experience for your clients, prioritizing their comfort and satisfaction. Connect with your clients by making them feel heard and understood. It's hard for most people to speak up when something doesn't feel right because not everyone is comfortable with what feels like confrontation, and while this is not really your problem as the artist, giving them a chance to say "no" can make them feel taken care of, like you genuinely care about their satisfaction and about giving them a custom piece uniquely tailored to them. Over time, fostering repeat clientele will guarantee you filling your books rather than always relying on new clients.